GYAN - Untouched by Hands - Covid Campaign
DIGITAL FILM / ADVERTISMENT / VIDEO PRODUCTION
Due to the COVID-19, consumer awareness towards health and nutrition products has increased and they are shifting more towards packed products over loose dairy products such as milk or lose paneer.
There is a sudden increase in the demand for packed dairy products from trusted brands, especially in the Paneer category. To cater to this increased demand, Gyan Dairy has increased the production capacity of its Lucknow plant by 5 times. Earlier the plant was producing up to 1-ton paneer/day and now with the advanced technology and state of art machinery, the brand will be producing up to 5 ton/day of Paneer.
This will ensure the availability of hygienically packed Paneer to the consumer, which is totally untouched by hand and comes with a higher standard of hygiene and prolonged shelf life.
Gyan stays committed to its tagline- Vishwas Se Bhara and always aims to provide pure and nutritional products to its consumer. The increased production for Paneer is the step further to stands true to its commitment.
And what's better than hiring 'ChitraSaga' for a quirky Digital Video Commercial and put the brains in McCann Worldgroup behind this.